Then, choose a few sketches you like the most, and sketch them over and over again. Look for mistakes, find ways to improve, and pick your favorite bits. Take a look at all of your sketches again, this time with a critical eye. You may catch mistakes you didn’t see, get new ideas or even see new potential in concepts you didn’t before.

Sometimes you need to take a step back and see your sketches with fresh eyes. When you feel like you’ve exhausted all ideas, put the paper aside, and leave it be until the next day. You should sketch as many ideas and concepts as possible. Focus solely on getting the ideas from your head to the paper. Keep your client’s requests in mind, but don’t be afraid to go a little off the rails and try something different if you feel like you have a solid reason for it.Īt this stage don’t think about drawing “pretty.” Sketch quickly and don’t overthink it. Now, use your keywords as inspiration and start sketching. You’ll never show this to anyone anyways! by Mky 3. Write down every word that comes to mind when thinking about the brand, and don’t worry about making sense or creating something pretty. Start by making a list of all relevant keywords for the project. Once you have all the information you need from your client, you can turn them into a logo that works! And don’t forget that you are the professional, and it’s your responsibility to advise the client and point them in the right direction about their design. Make sure to maintain open communication with your client.

What types of design and visual trends is your client drawn to?.

What is the history of the company? Does the name have some deeper meaning?.

What does the business do? Who is the brand targeting?.And remember, you can never ask too many! Here are just a few to get you started: Without that, you’ll be wandering around in the dark trying to guess what the client wants. Export final files How to make a logo in Illustratorīefore you even open Illustrator, you need to have a well-written brief from your client. So, pour yourself a drink, and let’s take a look at what we will be learning.ġ0.

A gorgeous Illustrator logo design is in your future.

Adobe illustrator designing logos